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November 2012

Week 11: Documenting Your Process

So I’ve been hard at work on my motion graphics assignment as the due date is just around the corner! I’ve taken the time to capture some still of my work in order to give a sneak peek at what I will reveal next week!

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This is one of the first scenes in my “trailer” if you will. It’s actually also one my favourites.

You can’t see it right now, clearly because it’s a still image, but this scene is a stop motion of a street car passing by. I really like it because I feel that it completely captures the atmosphere I’m going for in this video.

 

 

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Here’s another city scene that’s a little farther into the video. In this scene, we see cars passing really quickly, people walking and, once again, the beautiful city lights. I really enjoy all the colours that appeared and that I’ve incorporated into this scene. It really sets the mood of a night out on the town. 

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Finally, this is the last shot of the video, in which the whole title is incorporated. I really wanted to add emphasis to the title, and I think once the music is recorded and added to the video, it will make much more sense, and will feel a lot more natural. 

I can’t wait to finish this project, partly because it’s somewhat stressfull but mostly because I’m having a lot of fun creating it. 🙂

Thanks so much for reading, 

MC

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Week 10: Storytelling and Transmedia

For this week’s blog, we have to choose three stories that we’ve come across today and reflect on them. I just so happen to have noticed many cute stories today that I’d be glad to share in my blog. 

For the first story, I saw a commercial today for an Airline company, in which a man lifts up a woman by her waist and twirls her around many times with pretty motivational music playing in the background. There was no other action in this commercial, and I think that’s what threw me off a bit at first. Usually, commercials tell you exactly what to think and how to feel. And in that sense, they convey the exact right message that they want to send and create the sense of desire they want you to feel for their product. But this commercial had a much more subtle approach. As the man lifted and twirled the woman, she lifted her arms to be parallel to the ground, thus creating an airplane shape. I thought this was a really cute and subtle way of playing on the theme of their product/service all the while creating a beautiful and sweet moment between a couple that is very relatable and desirable to the customer.

The second story I saw today was a calendar of a Television show called Supernatural. On the cover of the calendar it featured two men, with very intense and sad expressions on their faces. It also featured a subtitle saying “Winchester Brothers”. This immediately gives us a background about the characters and allows us to interpret their story in our own way through relating with the characters relationship with each other. Personally, I have a big brother and I think wether or not I knew the television show or not before seeing this photo, I would be able to connect the brothers on the photo with my relationship with my brother. However, knowing the TV show allowed me to ponder the many seasons of grief, horror and true sorrow these two brothers have encountered. Supernatural is, after all, a Sci-Fi/ Fantasy television show, and although it’s been airing for over 7 years, it still hasn’t seen many happy-go-lucky episodes. But this is part of the character of the show and the lives of the two brothers. And just by looking at the poster and seeing the expressions on their faces, I’m surprised to see just how much I can feel and imagine.

Finally, my last story of the day is my mother’s drawing of Rod Steward that’s hung in our living room wall. My mother is a great artist and although she doesn’t draw very often nowadays, she has created a lovely focal piece for our living room. When my eyes landed on the drawing, I didn’t just think of the subject, Rod Stewart. I also thought of my mother and imagined her, my age or a little older, drawing this piece for weeks on end, paying extra attention and focus on the shadings and every little detail that I am appreciating today. My interpretation of this drawing is much more subjective because I have a very strong connection with the artist and I feel the artist intrigues me much more than the subject at this point because it’s such a personal relationship. I still very much appreciate the story she’s telling through her art, the pensive face of an artist she very much loved at the time. But personally, I’m much more intrigued by HER story, and I recall asking her many times (when I was much younger) several questions about the drawing, like how long did it take, why Rod Stewart, etc. And although Rod Stewart appears to be the subject of the drawing and is, no doubt, a fantastic musician, my mother and her talent is what most inspires me through this piece. 

To conclude, these are just three of the many stories that I’ve encountered today. I hope you enjoyed reading them and that my perception of art and story-telling isn’t too… strange. 🙂

Thanks so much for reading,

Marie-Claire Duquette

Week 9: What’s your type?

Ou blog assignment for this week, was to pick out three different posters/ pictures that feature typography design and explain if the design works, why or why not. Also does it address a particular target audience and does it convey a message? Explain and discuss.

To begin, I chose this first picture because I thought that the typography definitely stood out a lot because of the personality that shines through it. “Cinq minutes cheri”, meaning “five minutes sweetheart”, conveys an image of a husband waiting on his wife to go out, and the wife yelling back “5 minutes cheri!” because she’s caught up with her beauty products (such as nail polish).

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http://graphicdesignjunction.com/2012/05/typography-posters-30-creative-poster-designs/

I really enjoy this font because of the story it’s telling and how it’s telling it. By simply throwing 3 words at us with a very well designed font, we are able to create a whole scenario in our heads about what this poster means and what it’s conveying. An audience for this poster can be clearly defined by the values of the character created through the font and design. So I would assume the main audience for this poster would be women from almost every age group (as long as the individual is old enough to recognize the characteristics of female materialism. 

 

I chose this second picture, “Do What Makes You Happy” because I thought the font is a very unique and special design. I also think that the type works very well with the message, because the font (made up of drawn pencils) makes us think of school. And through the font, the piece allows us to ponder the importance of education to further ourselves in our careers, as well as following your dreams, despite all odds. I really enjoy the message that’s being given through this font, and I think that the appropriate audience that would benefit from this message would definitely be attracted to the picture because of the cute cartoonish graphics of the pencils font, as well as the light pastel colour scheme of the poster. 

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http://graphicdesignjunction.com/2012/05/typography-posters-30-creative-poster-designs/

 

Lastly, the third poster I chose definitely represents storytelling through the art of typography and design. This poster gives personality to each specific word in the poster simply by changing the font. All the while telling a story and creating desire in the viewer for a particular product. Although this poster doesn’t seem to be an add for a restaurant or particular product, it could definitely make a great add, as it conveys to the viewer the perfect message and creates desire through the different aspects of the story telling in the typography of the poster. The first word you read on the screen “Sweet” twists and turns into a fork that leads the eye directly into the next word “Honey”. This word has been designed to look exactly like the word it’s representing. The “N” of Honey is dripping onto the following and last word of the poster “Pancake”. This is a very good technique as it leads the eye from word to word and allows them to draw the right conclusion and imagery surrounding the theme of the design.  

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http://www.graphic-travelling.com

 

To conclude, typography is a very important and useful tool in design. I really enjoyed all three of these posters as it helped me think outside the box of typography and to start thinking of fonts as more than just representation of letters. I look forward to working with typography for my final project. 

Thanks for reading, 

Marie-Claire Duquette

 

Week 8: After Effects and project idea

So far, the introductions to After Effects have been awesome and super easy to understand. But After Effects still seems to be very intimidating nonetheless. I’m looking forward to getting to actually work more with the program in order to get more comfortable with the way it operates. Hopefully, we’ll have more time to do that in our next lab class.

Concerning my idea for my animation project, I’m still trying to keep an open mind with all the production ideas that are coming at me at the moment, as I know that as we learn more and more about this program, different ideas of conception will overtake the previous one. But, so far, I would really enjoy working with stop animation. I’ve seen it in many awesome videos such as “Her Morning Elegance” (a video that was shown to us in our lecture last week), and I think it’s just a really great and natural effect. 

Although it’s clearly a lot of work to put together a long stop animation video like that, I think it’s worth it in the end. The end result is fantastic and goes beyond any and all other types of filming in my opinion. And as it turns out, our animation project is only 5 or 10 seconds long. So it’ll be much easier to put together something of that same concept because we’ll have much less frames to work with. 

I can’t wait to figure out my final idea for my animation project and start mapping out my plan and visuals for it. I’ll definitely keep you posted for the details, inspirations and concept ideas of my new project! I’m also really excited for tomorrow’s lecture, as I’m sure it’ll be full of great tips and inspiration for our animation project. 

Thanks for reading, 

Marie-Claire Duquette

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