Ou blog assignment for this week, was to pick out three different posters/ pictures that feature typography design and explain if the design works, why or why not. Also does it address a particular target audience and does it convey a message? Explain and discuss.
To begin, I chose this first picture because I thought that the typography definitely stood out a lot because of the personality that shines through it. “Cinq minutes cheri”, meaning “five minutes sweetheart”, conveys an image of a husband waiting on his wife to go out, and the wife yelling back “5 minutes cheri!” because she’s caught up with her beauty products (such as nail polish).
I really enjoy this font because of the story it’s telling and how it’s telling it. By simply throwing 3 words at us with a very well designed font, we are able to create a whole scenario in our heads about what this poster means and what it’s conveying. An audience for this poster can be clearly defined by the values of the character created through the font and design. So I would assume the main audience for this poster would be women from almost every age group (as long as the individual is old enough to recognize the characteristics of female materialism.
I chose this second picture, “Do What Makes You Happy” because I thought the font is a very unique and special design. I also think that the type works very well with the message, because the font (made up of drawn pencils) makes us think of school. And through the font, the piece allows us to ponder the importance of education to further ourselves in our careers, as well as following your dreams, despite all odds. I really enjoy the message that’s being given through this font, and I think that the appropriate audience that would benefit from this message would definitely be attracted to the picture because of the cute cartoonish graphics of the pencils font, as well as the light pastel colour scheme of the poster.
Lastly, the third poster I chose definitely represents storytelling through the art of typography and design. This poster gives personality to each specific word in the poster simply by changing the font. All the while telling a story and creating desire in the viewer for a particular product. Although this poster doesn’t seem to be an add for a restaurant or particular product, it could definitely make a great add, as it conveys to the viewer the perfect message and creates desire through the different aspects of the story telling in the typography of the poster. The first word you read on the screen “Sweet” twists and turns into a fork that leads the eye directly into the next word “Honey”. This word has been designed to look exactly like the word it’s representing. The “N” of Honey is dripping onto the following and last word of the poster “Pancake”. This is a very good technique as it leads the eye from word to word and allows them to draw the right conclusion and imagery surrounding the theme of the design.
To conclude, typography is a very important and useful tool in design. I really enjoyed all three of these posters as it helped me think outside the box of typography and to start thinking of fonts as more than just representation of letters. I look forward to working with typography for my final project.
Thanks for reading,